Israel has a leading cosmetics industry with a
unique natural resource – Dead Sea minerals. The industry is highly innovative
with new technologies and patents. The products are gaining high popularity
worldwide! Here are a few leading brands worth knowing!
Three of the leading Israeli cosmetics
factories are located I the suburbs of Tel Aviv: SPA Cosmetics (known also as
“Premier Dead Sea”), Peer Pharm (Spa Pharma, Frulatte) and A. Meshi
(MonPlatin). The factories also make (beyond their products) other
products, such as dental products, and also produce under private labels.
Spa
Cosmetics “Premier Dead Sea”, Lod
The factory was established in 1988 and
produces around 80 brands with over 700 different products exported and sold in
70 countries. Among the products, in the photograph below are the following
products:
Miracle Correct Eye Serum – contains Siberlift lipophile made of quercus
suber bark extract, hyaluronic acid and vitamin E, lychee extract and dead sea
minerals.
Two creams – night and eye cream:
Shea Butter Multi Action Replenish Night
Cream
Shea Butter Multi Action Replenish Eye Cream
The creams contain pure Shea butter, and
botanic oils such as calendula, avocado, jojoba, and wheat germ oils, Vitamin E
and Dead Sea salt.
Peer
Phram, Rosh Ha’ayin
Peer Pharm was established in 1991 and produces
a number of brands, including Andrea Milano, Frulatte, Spa Pharma, and
Arganicare. Overall, this factory makes over 7,000 products and exports to 20
countries.
The company’s products that I tried are:
Body Butter and hand cream SpaPhrama – both based on Shea butter, contain dead sea
minerals, aloe vera extracts and other ingredients such as avocado and coconut
oil, and Squalane (natural oil that has similar characteristics to the natural
human skin moisture).
Frulatte Foot Cream – contains Hippophae oil, vitamins, pomegranate
extract and mint.
The above products are absorbed well in the
skin, almost odorless and thus unisex.
Frulatte Anti Aging Serum Vitamin C – a unique serum with a new form of vitamin C
dissolved in oil that penetrates into the cell’s membrane and carries the
vitamin into the skin. Includes also peptides and antioxidants that are
especially suited for older skin.
A.
Meshi, Bat Yam
The factory was established in 1994. Its main
brand is Mon Platin. The factory produces over 600 different products exported
and sold in 50 countries. It won the best exporter award in 2013.
MonPlatin products in the photograph below are:
Deep Cleansing Facial Gel, Intense Facial Mask
and Firming Eye and Neck Cream – from Gold Edition line, containing also Black
Caviar.
Gold Edition products contain Hyaluronic acid,
pearls powder, 24 Karat gold in large molecules, Quinoa protein, and
pomegranate. They are rich with Black Caviar, Hippophae oil, and contain a high
concentration of oils and proteins. In addition, they contain Vitamin B5 and
Dead Sea minerals. The cleansing gel can be used also as makeup remover.
Mon Platin Hair Series (in the photograph –
Total Repair Shampoo and Hair Mask):
MonPlatin hair products are based on a unique
new formula containing new silicones, olive oil, silk protein with royal jelly,
and plant extracts (pomegranates and tea tree extracts – known as antioxidants)
combined with black caviar extract and Hippophae oil. The shampoo also has
Macadamia oil, Aloe vera, chamomile and Vitamin B5. The company also market a
special brush with the series.
In summary, as presented above, Israeli
cosmetics is on the lead!
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